About three months ago, my role within the IBM organization morphed from being focused on driving social business adoption internally, to an IT leadership role where I now also own the responsibility to deploy the social business platform. In our case, we are well underway with a major initiative to move all of IBM's email to IBM Verse.

Today in New York, IBM is launching A New Way To Work, featuring IBM Verse, the next generation of enterprise email. The announcement of IBM Verse is the culmination of a significant amount of IBM research, design, and client and marketplace understanding that answers the question - what if we could reinvent the way that people interact with other people in the enterprise?